Thursday, May 1, 2008

Snap, Crackle and Pop meets Rap, Hood and Hip-Hop!

Keeping with my previous post about cereal, comes another breakfast mashup, where this time cereal meets street. Kellogg's, the company behind character-driven breakfast cereal mainstays, joins street clothing company Under The Hood for a new collaborated line they're hoping will leave fans of both scenes clamoring, "They're Grrrreat!"

Kellogg's famous characters are all here, from Frosted Flake's Tony the Tiger, the jolly Rice Krispies trio Snap, Crackle and Pop, Honey Smacks' Dig'Em the Frog, Corn Flakes' Cornelius Rooster, and finally Toucan Sam of Froot Loops fame. All your favorite cereal mascots jump out of the box and land emblazoned in outlined patterns over shirts, jeans, hoodies, and track jackets. You can check out all the styles at Under The Hood's online store.

The brands definitely acknowledge that the strange combination of the two flavors is definitely a taste that'll split the masses between those that "Dig'Em" while others will feel soggy. In full compliance with that thought, check out the models' faces:

On the other hand we've seen every cartoon character from Fat Albert to Bugs Bunny on clothing, but Kellogg's/Under The Hood's line seems much more out there and therefore giving it a much bigger "WTF/Awesome" factor to the mix!

So whether you think its the most absurd thing that has happened to the urban clothing waves or perhaps the most genius, one thing is for sure:

Nothing spells out BOLD better than rocking out an outfit that says, "Follow Your Nose" while pointing to Toucan Sam's rainbow snout splattered over your ass cheeks!!

Personally, I know I NEED this Honey Smacks Track jacket IN MY LIFE to rock with my Reebok Voltron ERS Racer Green Lion 3 kicks:

NOW that would be a mashup-mashup!

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